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SUPER BASIC was created in response to the counter culture hipster movement, gently mocking it for its exclusivity - while proudly embracing and celebrating commonality.

The launch collection SUPER BASIC: BUTT STUFF (initially created as a gag between friends) garnered unexpected global response. People from London to NYC, Los Angeles to Sydney, loved it.

Since its July 2017 launch, SUPER BASIC has shipped to over 60 cities and 9 countries.  
One month post launch...

• Approached by British Vogue to be featured in the September issue
• Proudly available at Vancouver’s iconic book & art emporium 'Little Sisters'
• Temporarily sold out online

Created by a Montreal born art director gone rogue, who wishes to remain anonymous, weird, and super basic. 

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